OU & I: Looking Back

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It’s crazy to think that I’m approaching my one year anniversary here at OU. So much has happened since that exciting day.

February 10, 2017, 2AM. The School of Communication is powering through PhilADthropy, and I felt the need for a quick break. At the time, I heard rumors of an “ad agency” starting within the school, and I wanted to know more. With curiosity flowing through me, I go up to the 3rd floor to see MJ, my STC 233 professor at the time, and the person I heard was spearheading this initiative. After a quick discussion, she told me that I had a lot of potential and that she would love for me to join! And just like that, Gregory Mintz became an Orange!

Well, not exactly. We weren’t actually “Orange Umbrella” until the end of the Spring 2017 semester. Before that, we didn’t really have a name, just “The School of Communication Consultancy.” But even that didn’t feel right. We felt as if there could be so much more accomplished outside the typical “client/basic deliverables” formula. That all changed soon after.

But speaking of of baby days, mine were interesting. Before switching over to writing, I actually did account management. My very first account was Against Atrocity, a startup blog about human rights and bringing light to injustices in the third world. Back then, having only three to five people on an account was the norm, and honestly, the small setup had a sort of charm to it. I miss it from time to time.

After the 2016-2017 school year ended, MJ announced there would be a Summer session of OU, the first of its kind! Now I have to admit, not doing OU for the Summer is possibly one of the biggest regrets of my college career thus far. SO MUCH HAPPENED! We completely rebranded and restructured (for the better.) Everything happened so quickly, and it all looked like fun as it happened. FOMO #themethursdays.

Between growing even larger from last semester to now, I’m proud to say that I am one of the earlier Oranges, and I’ve seen this company grow from the beginning. However, given the insight I have, I feel like we’re just getting started. The future looks bright, but also sweet.

Gregory Mintz